Designing car webshop with focus on search filters

The project had started before I joined Wunderdog, with a design sprint done by our service designers. Soon after I started at Wunderdog, I joined the team as an consultant UX/UI designer.

Leveraging extensive customer research conducted by the service designers, I focused on designing the site's front page with a clear emphasis on search filters. Based on the research, it was clear that the customer already had knowledge on what type of car they wanted to find. After the initial design of the front page was done, customer interviews were used to validate the design, leading to iterative design improvements.

When the front page was fully designed and approved by the client, the same process was applied to the next parts of the purchase flow: search results and product pages. By using client feedback and user validation, I succesfully designed a seamless purchase flow for both desktop and mobile.

The well-structured design process resulted in a highly favorable outcome, significantly enhancing the website's usability. The user's journey of finding a suitable car was more straightforward than before, making the purchase decision easier and overall process faster.

Designing car webshop with focus on search filters

As the client was happy with my work, I also designed an investor page for them. The former solution was outdated and needed to be more modern, mobile friendly and up to date with the brand, having the same look and feel as the webshop. I worked with the company's marketing team to fulfill these goals with the website. The project was done on schedule and the client was pleased with the outcome.