I worked in Ruuti marketing campain in 2017. Ruuti is a participation system for the young people of Helsinki. I was mostly in charge of making social media graphics. The Ruuti campain was made using the Helsinki visual brand, from which the visual elements were picked by the Ruuti youths and graphic designer Maarit Hohteri. The target group of the campain were young people of Helsinki, from ages 13 to 17. In the campain, we mostly used photos of real Ruuti youths, which were photographed by Maarit Hohteri. Ruuti’s website: ruuti.munstadi.fi.